Oktorise Blog

A weekly blog – written to help you navigate your work-life. It’s sure not to overwhelm but to energise.

What Marketing Actually is and Why Businesses Should Care?

What Marketing Actually is and Why Businesses Should Care? Marketing is the function of your business responsible for creating value, communicating value, delivering value, and exchanging value with your customers. In this post, we’ll demystify marketing. What it is, what it definitely is not, and why knowing this will help you. Our businesses can provide

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What is a Marketing Plan?

What is a Marketing Plan? Even when you know about marketing, it can still seem abstract and overwhelming when you try to apply it to your business. With so many balls in the air, most business owners prefer to spend the least bandwidth possible on marketing. At the same time, you want to feel confident

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Dream often, dream big! But also, read this

Dream often, dream big! But also, read this ‘Life’s greatest regret is not to reach your full potential.’ unknown I think this quote applies as much to companies as to individuals. Some people are happy just to make a living out of their business. Others aim to pass their business on to the next generation

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