What is a Marketing Plan?

What is a Marketing Plan?

Even when you know about marketing, it can still seem abstract and overwhelming when you try to apply it to your business. With so many balls in the air, most business owners prefer to spend the least bandwidth possible on marketing. At the same time, you want to feel confident that what you’re doing is highly effective.

This is the beauty of marketing plans.

They are living documents that clearly articulate your specific business goals, then take you carefully through the steps to achieving them.

Once created, marketing plans act as a filter to guide you through all of your marketing opportunities. So instead of worrying about ineffective and costly decisions, you can make a marketing plan and move forward. Then it’s a valuable tool for you to refer to whenever you need guidance in the future.

By its nature, a quality marketing plan is a simple document. Strategic marketing plans will step you through complex business environments when designed by experts with creativity and vision. The best is refreshingly jargon-free, easy to understand and therefore, implement.

Notably, a good marketing plan is relevant to the entire organisation, not just its marketing function. So its creation is a joint effort involving all key business areas from finance and product development to sales and marketing. It’s a unifying and motivating project with big rewards. And it’s a powerful guide and support for solopreneurs.

Do You Need a Marketing Plan?

If you’re happy to spend hours every day on marketing, and you’re confident that you know exactly where your business is going and how to get there, maybe you don’t need a marketing plan.

So it’s a trick question; every business needs one!

Leadership teams find that their marketing function becomes clear to them if they have a marketing plan. They can see exactly what needs to be done to achieve their goals and how to do it.

Because while uncertainty is paralysing, clarity is energising. Marketing plans give businesses clarity, take out the guesswork and reduce risk.

They are the one resource that will optimise every resource your business has.

In short, from one-person businesses to huge multinationals, NFPs, privately-held or public, every organisation needs a marketing plan.

As a living document, quality marketing plans are designed to readily evolve as conditions change. So ensuring your company is adaptable and resilient. As a result, marketing plans are instrumental in times of upheaval, such as now with COVID-19.

Oktorise marketing plans, which we develop together with our clients, are a long-term investment for your company. They’re easy to understand and enjoyable to use. And once created, they provide a motivating platform that will keep your entire organisation aligned.

Get in touch so we can make the most of every resource you have – your businesses’ most efficient path to full potential.

Digital Marketing

Certified Digital Marketing
Proven Frameworks & Tools

If you’re unsure about digital marketing, it’s understandable. But you’re missing out. We can help you generate happy clients consistently with our clear, easy-to-understand processes. Let digital marketing be your friend. 

Today, we understand that digital marketing is important for ongoing business success. First emerging, obscure and full of hype, from the mouths of gurus, it then developed into an established discipline. And now we know what digital marketing works and what doesn’t.

Clearly, every leader would like to have this new modern classic working in the background for their business. Because it’s a system that enables you to generate sales, plus generate and nurture happy customers into the future, online marketing is a critical asset.

Don’t make the mistake of underestimating your role.

Only when the leader has a solid understanding of its fundamentals, can digital marketing work wonders for a company. Even more so, if you include your leadership team.
Certainly, you can choose to study online marketing at universities. But it’s removed from the trenches. It’s neither practical nor accessible to align your whole team around and work together on.

What if there was a training company, working from the trenches and training the world’s most successful companies, from Uber to HubSpot to The Economist?

Luckily there is. DigitalMarketer is the authority on web marketing worldwide. Purely a training company, they see spectacular results from a wide range of industries that follow their curriculum.

We were a fully certified and licensed DigitalMarketer partner (expired), offering proven frameworks and tools. You can get the ball rolling with a 2-hour workshop to give you a working understanding of online marketing. And we’ll start building its foundations into your company. So you can walk away feeling confident and ready to lead your business into the world of digital marketing.

What’s more, you can then take the exciting step of joining our Business Growth Accelerator program.

To get the ball rolling start with our 2-hour workshop designed to give you everything you need to start a proper digital marketing journey. Click below to visit the sales page.

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