I think this quote applies as much to companies as to individuals.
Some people are happy just to make a living out of their business.
Others aim to pass their business on to the next generation or to build their businesses’ value to sell it, all while making a real difference to other people’s lives.
The quote above will probably resonate with those who want their businesses to do more than simply pay their bills.
So what is potential? It’s the capacity to develop capability and traits with effort over time.
Where does capacity come from?
Many things, but the root of capacity is a dream. To be clear, this is not related just to dollars – dreams like that lead to dead ends. Similarly, they must be compelling enough to elicit effort over time.
So, with your dream in mind, set a goal that’s specific and measurable. And then create a plan that sets out how you are going to achieve it.
As Stephen Covey explains so well in his The 7 Habits of Highly Effective People, “All things are created twice; first, the mental conceptualization and visualization and a second physical, actual creation. Becoming your own creator means to plan and visualize what you’re going to do and what you’re setting out to accomplish and then going out and creating it.”
We intuitively understand that most dreams worth having require plenty of effort for actual creation. Thankfully, if the steps to achieving that big dream are mapped out clearly, you won’t need to put in as much effort.
And as much as anything, planned steps deal with the overwhelm innate in big dreams. You could just be procrastinating because you’re overwhelmed!
Give your dreams a chance. Give them structure and the focus of a plan.
If you want your business to reach its potential, start with an audacious dream.
Make it clear and make it wild. Then make a plan and enjoy your work.